Marketing Dive
Chili’s puts competitors like McDonald’s on trial at ‘food court’ pop-up
Chili's stunt marketing campaign — playful brand positioning but limited signal on loyalty, traffic, or operational strategy for multi-location operators.
369 stories mentioning McDonald's, newest first. Watch to get McDonald's news in your daily digest.
Chili's stunt marketing campaign — playful brand positioning but limited signal on loyalty, traffic, or operational strategy for multi-location operators.
McDonald's Senior Director of Data Science on centralizing analytics, AI drive-thru voice signals, crew enablement tools, and why smaller chains may have tech edge—essential for understanding modern Q
Multi-headline roundup: Shake Shack launches first loyalty program and AI tools targeting 1,500 units; McDonald's escalates value wars; labor market tightens.
Post-bankruptcy Red Lobster still struggling and Sysco-Restaurant Depot deal complications highlight M&A execution risk — relevant for operators assessing supply chain stability.
Podcast roundup of live product updates (Pizza Tracker granularity, premium burger margin play, ramen exploration) and promotional tactics across major chains — useful snapshot of what's working this
Capgemini and McDonald's are collaborating on AI-driven restaurant technology, signaling continued investment in automation to enhance operations.
Viral moment reveals hidden truth: social reach doesn't drive visits without integrated loyalty, POS, and marketing tech—McDonald's, Burger King, and Wendy's data shows 7.4% lift vs. viral attention a
McDonald's fourth value iteration in two years signals sustained margin pressure; Uber Eats fee hikes add operator cost burden in an already-thin value environment.
Beef cost surge (20%+ at major chains) and mitigation strategies matter to burger-focused chains navigating commodity headwinds while maintaining promotional velocity.
Nine percent of full-service restaurants at closure risk in 2026 — a stark warning sign that casual-dining operators face urgent reckoning on unit economics and traffic recovery.
McDonald's is expanding its digital strategy with investments in AI, cloud infrastructure, and loyalty programs as digital sales continue to grow.
Industry research projects the fast food and quick service restaurant market will reach $450+ billion by 2030, with McDonald's, Burger King, Chipotle, Subway, and Starbucks among leading players.
McDonald's leveraged a viral moment into a marketing campaign, signaling how real-time social momentum can be converted into branded content.
Starbucks, McDonald's, and Chipotle have each deployed loyalty programs as a growth lever, signaling that direct customer data and repeat-visit incentives remain central to quick-service restaurant st
A food marketing expert has commented positively on McDonald's Shamrock Shake, characterizing it as 'extremely successful,' though the specific basis for this assessment and any supporting metrics are
McDonald's is prioritizing its loyalty app as a core element of its technology strategy.
McDonald's franchise model changes directly affect thousands of operators and their economics — headline lacks detail but the topic is critical to the QSR ecosystem.
McDonald's and Chili's are gaining younger diners with value-focused positioning, while fast-casual chains are losing this demographic, suggesting price sensitivity is reshaping traffic patterns acros
McDonald's is pursuing expansion efforts that begin in Texas as part of a broader effort to strengthen its market position.
McDonald's has left a restaurant industry group, reflecting broader disagreement within the sector over wage policies.
McDonald's tipping stance signals broader industry pushback on digital tipping pressure — a labor-cost and brand-reputation flashpoint for QSR chains.
McDonald's is advancing its digital transformation efforts through AI and cloud technology adoption.
McDonald's is expanding technology investments focused on speed, loyalty, and operational efficiency.
Fragment title suggests a roundup or analysis of McDonald's and Applebee's marketing activity — substance unknown from snippet alone.
SoundHound AI has partnered with McDonald's to deploy AI-powered drive-thrus, signaling accelerating automation in QSR ordering.
McDonald's is implementing AI capabilities in its fast-food operations.
McDonald's is banking on the Snack Wrap to drive sales growth.
McDonald's is operationalizing AI across the chain — a signal that efficiency gains from automation are becoming competitive necessity, not novelty.
McDonald's is implementing AI managers in its restaurants, signaling a broader shift toward automation in labor-intensive front-of-house and back-of-house operations.
McDonald's is deploying AI across 43,000 locations to accelerate service, signaling broader momentum in the QSR sector toward automation as a tool to reduce operational pressure.
McDonald's is deploying AI technology across its restaurant operations, signaling a broader industry shift toward automation in customer-facing and back-of-house functions.
Single-brand ad controversy — watch for PR/brand safety implications, but no broader chain marketing takeaway.
McDonald's has ended its AI-powered drive-through pilot after the system made notable order errors, signaling challenges in deploying machine learning to high-volume customer-facing operations.
McDonald's has paused its AI-powered drive-through ordering system, signaling potential challenges in deploying conversational AI at scale in quick-service operations.
McDonald's has discontinued its AI drive-thru ordering pilot, signaling potential challenges in deploying automated ordering technology at scale.
McDonald's discontinued its AI ordering pilot while competitors continue expanding automated ordering technology, suggesting uncertainty about the technology's operational viability or return on inves
McDonald's is increasing investment in digital marketing.
Analysis of why McDonald's loyalty model benefits from personalization AI — illustrates the case for point-value segmentation that competitors must now match.
McDonald's attributes satisfaction gains to speed and personalization (AI-driven) — a clear signal that AI-powered ordering and recommendations are now baseline expectations.
McDonald's reported slowing sales growth attributed to impacts from the Mideast conflict.
McDonald's is implementing data-driven customer experience improvements across its ordering systems.
McDonald's is adopting generative AI as part of a broader industry shift toward automation in restaurant operations.
McDonald's aims to reach 250 million rewards members by 2027, signaling intensifying competition among quick-service restaurants to deepen customer loyalty through personalized engagement.
McDonald's is launching CosMc's, an alien-themed restaurant concept focused on slushes and grab-and-go service, signaling the chain's interest in beverage-led formats beyond traditional fast food.
McDonald's is deploying a Google-powered AI chatbot to assist restaurant workers, suggesting the chain is exploring automation to address labor efficiency challenges.
McDonald's is pursuing U.S. growth and exploring drive-thru AI applications, signaling a push toward automation and domestic market expansion.
Major restaurant chains are reviving nostalgic characters and past marketing campaigns—from McDonald's Grimace to Burger King's Spongmonkeys—signaling a shift toward leveraging cultural memory as a di
McDonald's AI ordering system has drawn complaints from TikTok users reporting malfunctions, signaling potential friction in the chain's digital ordering rollout.
McDonald's AI ordering system has drawn viral attention on TikTok, suggesting the technology is generating consumer conversation and engagement.
Social media videos have documented malfunctions with AI-powered drive-thru ordering systems at McDonald's locations, raising questions about the technology's readiness for widespread deployment.