Starbucks' turnaround has secret weapon beyond pumpkin spice

CEO Brian Niccol, who joined Starbucks in September 2024, is leading a turnaround plan called 'Back to Starbucks' that includes investment in baristas, signaling a potential shift toward operational f

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Coverage · 2 sources

Starbucks' turnaround has secret weapon beyond pumpkin spice
Yahoo Finance · Aug 1
Why Starbucks CEO says the pumpkin spice latte won't be on the menu year-round
Yahoo Finance · Jul 31

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