Taco Bell enlists Olivia Rodrigo to co-create Baja Blast iteration

Celebrity co-creation of limited-time beverages drives trial and social buzz—a scalable playbook for QSR brands chasing Gen Z traffic and shareability.

Taco Bell

Coverage · 4 sources

Taco Bell enlists Olivia Rodrigo to co-create Baja Blast iteration
Nation's Restaurant News · 6d ago
Taco Bell Partners with Music Star Olivia Rodrigo for First-Ever Pink Baja Blast
QSR Magazine · 6d ago
Taco Bell, Olivia Rodrigo team up for Pink Lemonade Baja Blast drink
QSRweb · 5d ago
Taco Bell Pours New Olivia Rodrigo-Themed Baja Blast
Brand Eating · 3d ago

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