The chicken wars heat up, value menu overload, and Wonder's IPO plans
McDonald's and Burger King are testing new chicken products while Wonder explores an IPO and chains expand tiered value menus, signaling intensifying competition around value positioning and product i
Coverage · 2 sources
- The chicken wars heat up, value menu overload, and Wonder's IPO plansExtra Serving · Jul 13
- The chicken wars heat up #mcdonalds #burgerking #chickensandwichNation's Restaurant News (Video) · Jul 14