QSR Magazine
How Burger King is Winning Back Guests, One Whopper at a Time
Burger King is focusing on the Whopper as a centerpiece of its guest recovery strategy.
192 stories · last 30 days by relevance
Burger King is focusing on the Whopper as a centerpiece of its guest recovery strategy.
Seasonal catering promotion with branded merchandise tie-in — routine campaign with no strategic takeaway for operators.
A profile examines Don Fox's career trajectory from dishwasher to leader of a major quick-service chain, extracting lessons on culture and franchise growth.
Foot-traffic data confirms Chick-fil-A's expansion is driving sustained customer visits — a benchmark for QSR growth strategies.
El Pollo Loco has expanded into its 10th state as its development pipeline accelerates and unit economics improve.
Jersey Mike's Subs displaced Chick-fil-A from the top of the ACSI quick-service restaurant rankings after Chick-fil-A had held the position for 11 years, signaling a potential shift in customer satisf
Shake Shack posted Q4 2025 results driven by new unit openings, with same-store sales remaining flat.
Dog Haus appointed franchise veterans to its executive team.
BurgerFi has acquired Savvy Sliders and both brands are preparing growth initiatives following the deal.
Bob Wright's Potbelly turnaround record now tested at a 7000+ unit chain — major CMO hire signals strategy shift worth tracking.
Slim Chickens appointed Shak Turner as VP of domestic franchise growth; Turner brings prior leadership experience from Dunkin', Baskin-Robbins, and Capriotti's.
Wingstop, a Dallas-based restaurant group, will open its 100th location in Wichita next week.
Carrols' operational updates may signal franchise health at Burger King's largest franchisee, but lacks specific strategic insight.
White Castle and Garage Beer, both Ohio-based brands, have announced a partnership to create new offerings for their fan bases.
Taco Bell opened its Cantina concept at Denver International Airport, operated by hospitality company Mission Yogurt Inc.
Wingstop is launching a limited-time Sweet Heat Chamoy wing flavor and matching sauce on June 30, signaling the chain's continued focus on bold, culturally resonant flavors to drive traffic and differ
Chicken chains including Big Dave's Cheesesteaks, Houston TX Hot Chicken, Huey Magoo's, and Wingstop are featuring summer limited-time offers centered on value meals and sweet-and-hot flavor profiles.
Beef-a-Roo has secured payroll funding and is restructuring operations, with several locations temporarily closed during the process.
Birdcall, a Colorado-based chicken chain, plans to sign nearly 100 locations across six Midwest states by 2031, signaling confidence in regional franchise demand.
Customer satisfaction rankings shift—operators should track how service consistency metrics drive competitive positioning.
El Pollo Loco is launching loaded quesadillas and Chatacoffee on June 25, with loyalty members receiving early access—a move that signals the chain's focus on menu expansion and customer retention thr
A podcast episode featuring Berry AI's CEO discusses how computer vision technology is being applied to drive-thru operations, suggesting AI tools may help quick-service restaurants optimize speed and
Franchisee growth strategy in Latin America — relevant to franchising but lacks specifics on tactics or chain-wide impact.
Vicious Biscuit has signed franchise partners to open its first location in Upstate South Carolina, expanding beyond its original footprint through a franchisee-led model.
Placer.ai released its May 2026 dining index examining drive-thru traffic trends.
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The Big Biscuit is using technology and data to improve franchise operations consistency as the restaurant industry faces modest projected growth of 1.3% through 2026.
Taco Bell is testing a $3 Chili Cheese Menu item.
La Calle Tacos' founder attributes significant margin expansion to operational systems; the case illustrates how street-food concepts can achieve efficiency gains through systematization.
Layne's is expanding its franchise footprint through C5 Restaurants and growing presence in Arkansas.
A burger chain is closing over 300 locations nationwide.
Angry Chickz is opening its first Illinois location in Aurora this year.
CEO insights on scaling a founder-led brand through non-traditional partnerships reveal how burger chains can grow beyond core restaurant locations.
A fast-food seafood chain that previously closed over 900 stores is attempting a turnaround.
Erbert & Gerbert's founder Eric Wolfe transitioned day-to-day operations to an experienced restaurant operator to focus on brand growth.
El Pollo Loco opened its first Idaho location, marking entry into its 10th state and continuing its geographic expansion.
Buffalo Wild Wings has launched a new 'Go' format unit in Ohio.
One franchisee's regional expansion play — limited signal unless tied to broader brand development strategy.
Single-location opening announcement — no relevance to multi-location operators.
Stock movement without strategic detail — only material if tied to earnings, leadership change, or M&A announcement.
Portillo's and Vienna Beef have partnered on a limited-edition hot dog to mark America's 250th anniversary.
Routine health violation closure story — no systemic trend or brand-specific exposure for multi-location operators.
Beef-a-Roo has closed some restaurant locations as it restructures following a compensation-related incident.
Wendy's stock surged as Reddit-driven interest circulated, signaling renewed retail investor attention to the chain amid its operational turnaround efforts.
Huey Magoo's opened its 90th location in Hialeah, Florida, continuing expansion of the chicken tender chain.
Monthly limited-time burger promotion — routine LTO marketing without broader strategic insight for operators.
Licensed character-driven kids' promotion — standard seasonal bundling tactic, no broader strategic or martech implication.
Unit expansion announcement — incremental growth news; no data on performance drivers, franchise economics, or multi-state strategy.
Krystal, a burger chain, opened its first restaurant in New Jersey in Union.
KFC remodel announcement — useful as design trend signal but no operational, loyalty, or financial takeaway for multi-location operators.