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Cracker Barrel has exited the fast-casual breakfast segment by selling Maple Street's trademark and intellectual property to Biscuit Belly, which will operate 35 locations while 16 others close.
Biscuit Belly has acquired Maple Street Biscuit Company and plans to convert all 34 locations to the Biscuit Belly brand over 18 to 24 months, signaling consolidation among fast-casual biscuit concept
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Franchisee-selection content from a small regional brand — minimal signal for multi-location operators at scale.