Steele Smiley
CEO · CRISP & GREEN
11 stories mentioning Crisp & Green, newest first. Watch to get Crisp & Green news in your daily digest.
Steele Smiley
CEO · CRISP & GREEN
Former fitness entrepreneur Steele Smiley exited his 900+ franchise fitness business to launch CRISP & GREEN, a healthy fast-food brand now operating 53 locations; the move signals entrepreneur convic

Crisp & Green is accelerating franchise expansion, with existing franchisees planning to open 15+ restaurants by year-end as the wellness-focused chain targets density in priority markets.

Aggregator's top-20 list — no substantive reporting, just a promotional round-up with no detail.
Single-location opening in Minnesota highlighting franchise partner growth—minimal strategic relevance for multi-location operators.

Single-location unit opening in a regional market — no operator signal on strategy, unit economics, or multi-location system trends.
Single-location opening announcement — no broader franchise or operational signal for chain executives.
Crisp & Green is opening a third location in the greater Omaha area, expanding its Nebraska footprint in suburban markets.

Crisp & Green is opening earlier to serve breakfast items like smoothies and açaí bowls, signaling an effort to capture the growing morning daypart and position itself in a competitive wellness-focuse

Steele Smiley, founder and executive chairman of Minneapolis-based Crisp & Green, discussed the salad chain's growth strategy and product expansion on a finance podcast.

Multi-brand menu platform expansion (bowls, wraps, sandwiches) alongside Cracker Barrel's comeback and KFC's three-quarter comp growth show category adaptation and traffic recovery strategies in actio
CRISP & GREEN opened a new restaurant in Naperville, Illinois, marking the brand's expansion in the state.