Classic French Toast for $9.99 Monday through Friday for dine-in customers; add fresh berries for an additional $1.99
$9.99 · in_store · national
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Classic French Toast for $9.99 Monday through Friday for dine-in customers; add fresh berries for an additional $1.99
$9.99 · in_store · national
la Madeleine introduced a $9.99 weekday breakfast deal featuring Classic French Toast, signaling an effort to drive weekday traffic during a traditionally slower daypart for casual dining.

Time-limited promotional sweepstakes tied to a local sporting event; minimal relevance for multi-location operator strategy.

Seasonal sweepstakes and LTO bundling tied to a local sporting event—low-leverage tactic with limited relevance beyond Dallas DMA.
La Madeleine has launched its first franchise program, signaling a shift toward expansion beyond company-operated locations.