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Four handcrafted matcha beverages: Iced Matcha ($6.50), Strawberry Matcha ($7.50), Strawberry Mint Matcha ($7.50), Salted Caramel Matcha ($7.50). Customizable with preferred sweetness level and milk option (oat as default, 2% also available) at no extra charge.
$6.50–$7.50 · in_store, app · national
Philz Coffee launched four handcrafted matcha beverages, extending its portfolio beyond coffee and signaling the chain's attempt to capture demand from non-coffee drinkers within its existing customer
Philz Coffee has launched a points-based loyalty program, signaling continued investment in customer retention tools amid broader industry competition for repeat visits.