Smashburger Continues Sponsorship of Arizona State Athletics
Smashburger renewed its Arizona State University athletics sponsorship for a third consecutive year, expanding its presence at game-day activations.

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Smashburger renewed its Arizona State University athletics sponsorship for a third consecutive year, expanding its presence at game-day activations.

Awards visibility may lift brand awareness, but reader rankings don't move operator unit economics or reveal Smashburger's chain-wide performance or growth strategy.
Smashburger is running a month-long back-to-school promotion in September offering discounted fries or tots to students and school staff with purchase, a seasonal tactic common in QSR to capture traff

Smashburger's CEO discusses the chain's franchising strategy, response to a cyclospora outbreak, and pricing decisions.
Major chains including Buffalo Wild Wings, Shake Shack, Cava, and Applebee's are among restaurants adding ranch-flavored offerings to their menus, signaling continued consumer appetite for the flavor

Smashburger launched a summer menu featuring two new smash burgers and two limited-time Häagen-Dazs shakes, signaling the chain's continued focus on flavor innovation and premium indulgence to drive s

Menu streamlining and operational efficiency focus is relevant, but press-release language obscures actual strategy or results.
Smashburger appointed a new chief marketing officer as part of a broader growth strategy.
Smashburger's CEO indicated the chain has not ruled out a future IPO.