The Spoon
Not Surprisingly, Starbucks Is Shutting Down Its NFT Program
Starbucks is shutting down its Odyssey Web3 loyalty program, reflecting broader brand pullback from NFTs as industry interest wanes.
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Starbucks is shutting down its Odyssey Web3 loyalty program, reflecting broader brand pullback from NFTs as industry interest wanes.
Starbucks is enhancing its mobile app to deepen engagement with its record-high loyalty membership base, signaling an effort to convert membership scale into increased transaction frequency and wallet
Starbucks has deployed AI-powered personalized rewards in its loyalty program, signaling a shift toward algorithmic customization to drive visit frequency and average transaction value.
A newsletter roundup touches on DoorDash, Starbucks, and restaurant AI adoption without providing specific details or developments.
Starbucks is testing Amazon One, a palm-scan payment system, at select Seattle locations, signaling potential interest in biometric checkout alternatives as QR and mobile wallets mature.