QSR Magazine
Wetzel’s Pretzels and sweetFrog to Open New Co-Branded Store in Flower Mound, Texas
One co-branded unit opening in a single market—no evidence of chain-wide expansion strategy or operator takeaway.
Wetzel's Pretzels
9 stories mentioning Wetzel's Pretzels, newest first. Watch to get Wetzel's Pretzels news in your daily digest.
QSR Magazine
Wetzel’s Pretzels Opens at Cannon Beach Surf Park in Mesa, Arizona
Single-location opening at retail destination — no multi-location operator takeaway.
QSRweb
Co-branded Wetzel's Pretzels, Cold Stone Creamery store opening in the Bronx
Wetzel's Pretzels and Cold Stone Creamery opened a co-branded location in the Bronx.
Restaurant Business
Sip Fresh positions to bring the beverage boom to non-traditional settings
Sip Fresh, a fruit drink brand that originated in malls, is expanding into non-traditional venues like stadiums and universities, signaling a broader opportunity for beverage brands to diversify their
QSRweb
A masterclass in munchies: Why Kahala Brands is betting big on twist and scoop
Kahala Brands is co-locating Cold Stone Creamery and Wetzel's Pretzels to lower franchisee costs, expand daypart coverage, and enter new retail channels—signaling a shift toward pairing complementary
Ovation
Sharon Arthofer of SIP Fresh Juice on Turning Samples Into Loyal Guests Copy
CEO interview on building franchise loyalty through sampling — relevant franchising lens but founder POV, not a multi-brand trend or operator takeaway.
Restaurant Business
How Bill Phelps became the restaurant brand whisperer
Bill Phelps, who helped scale Wetzel's Pretzels, Blaze Pizza, and Dave's Hot Chicken, is now applying his operational approach to Mike's Red Tacos and other concepts.
QSRweb
Wetzel's Pretzels opens location inside West Palm Beach Walmart
Single co-branded retail location opening — too narrow to signal meaningful alternative channel strategy at chain level.
Ovation
Building an 80-Year Brand That Still Feels Personal with Jennifer Schuler of Handel’s Homemade Ice Cream
Handel's CEO on culture and scaling — thought leadership but no concrete strategy, technology, or market data that multi-location operators can act on.