9 stories · last 7 days by relevance
Taco Bell partnered with Olivia Rodrigo to co-create a Baja Blast variant, signaling continued celebrity collaboration as a lever for beverage differentiation in QSR.
Chipotle enlisted 100 creators to produce unscripted social and TV content showcasing the preparation of new menu items Pollo Asado and Chili Lime Chips, signaling a shift toward creator-led authentic
Del Taco is launching a new catering platform as part of its Project Del Sunrise expansion roadmap, beginning September 3.
Celebrity co-creation of limited-time beverages drives trial and social buzz—a scalable playbook for QSR brands chasing Gen Z traffic and shareability.
Chipotle placed content creators in its kitchens as part of a restaurant-focused marketing initiative.
Dave's Hot Chicken's CMO discusses the chain's approach to AI, using it for backend operations like customer data and financial analysis while excluding it from creative and content work.
Qu has launched an embedded payment platform designed for quick-service restaurants, integrating payments directly into restaurant operations software.
Firehouse Subs has appointed Camp + King as its creative agency of record, handling advertising, social media, and creative work across the 1,500-location chain.
Consumers generate detailed personal profiles through everyday transactions like McDonald's orders and entertainment purchases, yet typically lack visibility or control over these data compilations.
