How Golden Chick defined its identity to compete in a crowded category
Golden Chick is launching a new marketing campaign, loyalty program, and digital-first strategy to compete in the competitive chicken tender category.

41 stories · last 7 days by relevance
Golden Chick is launching a new marketing campaign, loyalty program, and digital-first strategy to compete in the competitive chicken tender category.

Thanx has integrated its first-party ordering system directly into Square's POS platform, combining Thanx's ordering interface with Square's commerce infrastructure.

Despite access to unprecedented guest data, restaurants struggle to retain customers, suggesting that loyalty programs alone may not drive repeat visits without translating data into personalized expe

Pizza Ranch has selected NCR Voyix to manage restaurant operations across its system, signaling a shift toward modernizing point-of-sale and back-office infrastructure.
Nearly half of U.S. diners switched their favorite restaurant last year, up from 33 percent the prior year—a shift that signals growing customer volatility and potential vulnerability in restaurant lo
Wendy's is investing in digital sales, AI-powered ordering, and menu innovation to address weak customer traffic.
Restaurants are treating in-store audio as a trackable engagement channel alongside other customer touchpoints like loyalty programs and mobile apps, signaling a shift toward measuring and optimizing
Eric Knott, who scaled PDQ as COO before becoming CEO of Kansas City-based Tiki Taco, joined Restaurant Tech Trends to discuss growth discipline learned from both successes and failures.
Quick-service restaurants are receiving a higher share of citations in AI search results compared to fast-casual chains.
Birdcall is pursuing Midwest expansion supported by technology and real estate capabilities.
Restaurant operators are adopting voice AI technology to capture phone call data as a way to recognize and engage customers across locations, suggesting the phone channel may become a key loyalty and

Domino's is expanding its global presence while prioritizing digital ordering channels.
Restaurant technology adoption remains a critical challenge; even sophisticated software fails to deliver value without consistent team engagement, according to a discussion with Decision Logic's CEO
MarginEdge added real-time cost management, AI forecasting, and back-office automation capabilities to its platform.
Social-first growth playbook — organic content scaled The Taco Spot to 400-unit pipeline, showing how brands can use owned channels to accelerate franchising velocity.

Restaurant brands are increasingly centering their apps around loyalty programs, personalization, and direct customer engagement rather than just order-ahead convenience, signaling a shift toward usin
Restaurants are increasingly treating catering as a dedicated sales channel rather than an ad-hoc service, suggesting a shift toward more systematic catering operations and revenue capture.

Commerce media platforms struggle with measuring ad impact due to probabilistic attribution and modeled incrementality, but in-store data offers a potential solution to verify whether digital ads tran

ezCater is positioning its platform to help restaurants access workplace catering demand through enhanced connectivity features.
Operators who share physical space face pressure to align menus across brands, raising operational and brand-consistency questions.
The National Restaurant Association Educational Foundation partnered with American Express and Resy to launch a free leadership development program featuring James Beard Award-winning restaurateurs as

A podcast episode explores how restaurants can use guest recognition and personalization technology to improve customer loyalty, addressing what the source frames as widespread guest retention challen
Edgy marketing campaigns produce mixed results across brands like Liquid Death, Pepsi, Burger King, and Starbucks South Korea, with experts attributing outcomes to whether a brand has built sufficient
Resy faces criticism over its reservation platform interface, signaling potential friction in how diners book at restaurants and suggesting the market may be opening to alternatives.

A Toast survey of 1,466 U.S. adults found that 64% of guests discovered new restaurants in 2025, suggesting diners are increasingly balancing exploration with loyalty to established favorites.
Peter Piper Pizza is testing a redesigned prototype location in Mesquite, Texas that combines its longstanding family appeal with modern digital features and expanded adult amenities, signaling an eff

Virtual brand operator insights on scaling ghost-kitchen concepts — useful for brands testing delivery-only extensions, but niche unless you're actively exploring the model.
POS and kitchen automation platform announcement — vendor content marketing with no named restaurant partner or adoption data.
Mike's Hot Honey launched a multichannel soccer-themed campaign as part of its "Drizzle The Mike's" platform, which aims to position the brand around culturally relevant moments.

Loyalty platform migration is a real operational headache; this vendor guide covers the real risks (points loss, tier slippage) chains face when switching systems.

Atlas Restaurant Group has grown from a single Baltimore concept in 2014 to 50+ restaurants across 40 brands in five states, generating over $250 million in annual sales—a scale that signals how multi
PepsiCo and Mars are using TikTok Shop's e-commerce features to drive sales and inform product development, signaling that social commerce platforms are becoming direct channels for consumer feedback

Broad H1 marketing spend trends mention AI but lack restaurant-specific data or outcomes.

Placer.ai's episode featuring cubeiQ's Zora Sentat explores first-party data strategies, retail media opportunities, and the role of human judgment alongside automation in customer analytics.
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TikTok's restaurant discovery power is proven — but this is general platform advice, not a brand strategy or operator deployment.
Self-promotional episode on SMS best practices — generic tactical content lacking data, brand case studies, or strategic frameworks for multi-location programs.
Generic vendor thought-leadership on AOV optimization through ordering app UX — lacks chain case study or measurable takeaway.

Celebrity beverage brand partner strategy — marginal interest unless multi-unit restaurants are exploring similar fitness/lifestyle co-branding for loyalty.

Trend concept headline with no detail — insufficient context to assess relevance to restaurant operations or marketing.
Generic mood-based marketing framework — lacks restaurant-specific case study or data to validate applicability to QSR/casual operators.

General marketing advice on crisis communication — no specific restaurant brand or operator takeaway evident.