Campaign
Panera × Keke Palmer
Media campaign featuring actress and podcast host Keke Palmer promoting the new MyPanera loyalty system.
social, national_TV · national
2 stories mentioning Panera Brands, newest first. Watch to get Panera Brands news in your daily digest.
Panera × Keke Palmer
Media campaign featuring actress and podcast host Keke Palmer promoting the new MyPanera loyalty system.
social, national_TV · national
Points-based system: earn 10 points per dollar spent; redeem for rewards ranging from free bagels and mini-bakery items (250 points) to whole entrees (2,000 points). Three tiers: base level, MyPanera+ ($300 yearly spend threshold with 12 points per dollar on delivery), and MyPanera+ SipClub. First purchase through Sept. 1 receives 500 bonus points.
Wednesday · app · national
Panera × Keke Palmer
Media campaign with actress and podcast host Keke Palmer promoting the new MyPanera 2.0 loyalty program.
national
Andrew Rebhun
Chief Marketing Officer · Panera
from Chief Marketing and Experience Officer, Cava
Panera Brands has hired a CFO as part of its ongoing preparation for an initial public offering.
Panera Brands is planning an IPO with an investment from restaurateur Danny Meyer, signaling confidence in the brand's market readiness and operational model.