Weekly Taco Feature program - chef-driven, globally inspired tacos
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Weekly Taco Feature program - chef-driven, globally inspired tacos
Chris Schultz
CEO · Velvet Taco
Velvet Taco's CEO will speak at the Fast Casual Executive Summit about scaling a fast-casual brand while preserving its identity, signaling that cultural differentiation may be viewed as equally impor

CEO discusses scaling through simplification and strategic focus — relevant for multi-unit operators weighing which initiatives actually drive growth.
Founder-led concept development and brand differentiation — primarily inspirational founder profile, limited actionable operator takeaway.
Fast-casual growth playbook from experienced multi-brand operator — Velvet Taco's expansion to 50+ units and international markets shows tested playbook for scaling distinctive concepts.
CEO playbook from scaling multi-unit brands — operational governance lessons from Schultz's track record.