Taco Bell revs up drive-thru AI deployment
Taco Bell is expanding AI-powered voice ordering in its drive-thrus through a partnership with Omilia, which already operates in nearly 900 U.S. restaurants, signaling continued industry momentum towa

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Taco Bell is expanding AI-powered voice ordering in its drive-thrus through a partnership with Omilia, which already operates in nearly 900 U.S. restaurants, signaling continued industry momentum towa

Thanx has integrated its first-party ordering system directly into Square's POS platform, combining Thanx's ordering interface with Square's commerce infrastructure.

Audivi AI has released a new pricing model designed to make drive-thru automation more accessible to quick-service restaurant operators.
Pizza Ranch has selected NCR Voyix to manage restaurant operations across its system, signaling a shift toward modernizing point-of-sale and back-office infrastructure.
GoTab has acquired Fishbowl, a guest marketing and loyalty platform, to expand its restaurant commerce ecosystem that includes POS, ordering, payments, and mobile solutions.
Quick-service restaurants are deploying incremental technology upgrades like digital menus and tablets, along with outsourced services, to address drive-thru inefficiencies such as slow service and or

Commerce media platforms struggle with measuring ad impact due to probabilistic attribution and modeled incrementality, but in-store data offers a potential solution to verify whether digital ads tran

POS and kitchen automation platform announcement — vendor content marketing with no named restaurant partner or adoption data.
SpotOn's showroom expansion is a vendor go-to-market play; relevant only if the showroom model signals new product or pricing shifts that affect multi-location operator adoption.
POS migration and IT infrastructure challenges are top operator pain points — strong tech infrastructure underpins guest experience and operational efficiency.
Guide to payment-processing fee strategies (surcharging, discounting, dual pricing) — evergreen cost-control tactic relevant to all multi-location operators' margins.
Vendor content on QSR software performance — no new product or case study with real chain data makes this generic martech positioning.

Vendor interview about POS, Wi-Fi, and IT support — useful operational context but primarily F3 Technologies' marketing pitch to independent and multi-unit operators.