Liz Williams
Chief Executive Officer · El Pollo Loco
28 stories mentioning El Pollo Loco, newest first. Watch to get El Pollo Loco news in your daily digest.
Liz Williams
Chief Executive Officer · El Pollo Loco
Nelson Peltz declined to acquire Wendy's, signaling investor caution in the restaurant M&A market.

Routine promotional contest — no insight into loyalty strategy, CAC efficiency, or broader campaign effectiveness.
El Pollo Loco is pursuing expansion beyond its California base, signaling the chain's ambition to grow into new markets beyond its historical stronghold.
Burger King is being called the hottest chain in America while Salad and Go shuttered all locations; major QSR chains including McDonald's and Wendy's reported quarterly earnings.
Panera Bread appointed Andrew Rebhun, former CMO of Cava and El Pollo Loco, to lead its marketing function as the chain pursues a broader transformation.

Single-location reopening — no strategic signal for multi-location operators.
El Pollo Loco is executing its turnaround plan faster than the originally projected three-year timeline.
Burger King gained attention as a top performer while Salad and Go shut down all locations; meanwhile major chains including McDonald's and Wendy's released quarterly earnings.
Major chains including McDonald's, Burger King, and Wendy's reported quarterly earnings this week, while Salad and Go closed all locations—signaling mixed health across different restaurant segments.
Wendy's reported declining same-store sales last quarter, El Pollo Loco is considering making a chicken tender item permanent, and Sweetgreen faced a Cyclospora outbreak that set back its recovery eff
El Pollo Loco introduced menu innovations including Loco Tenders, Loaded Quesadillas, and a coffee platform, which the brand attributes to creating new eating occasions and attracting younger customer

Panera appointed Andrew Rebhun as Chief Marketing Officer, tasking him with oversight of brand, digital, loyalty, menu innovation, and media functions.

El Pollo Loco reported positive system-wide comparable sales growth in Q2 2026, signaling continued customer demand amid a competitive QSR environment.
El Pollo Loco reported non-GAAP EPS above analyst expectations for Q2 2026.
Single-unit opening announcement — no strategic or multi-location operator signal.
Yum Brands' influence is reshaping how restaurants approach marketing, menu innovation, and customer engagement.

El Pollo Loco will report its second-quarter 2026 results on August 6, 2026.
El Pollo Loco is launching Loco Days, a month-long loyalty promotion for Loco Rewards members running July 14 through August 10, featuring interactive challenges—signaling a shift toward engagement-ba

Nation's Restaurant News reports on restaurant industry headwinds including mass closures and job losses, alongside Jersey Mike's planned IPO and recent employment data.
Single-location opening announcement — no relevance for multi-unit operator strategy.
El Pollo Loco opened its first Idaho location, marking entry into its 10th state and continuing its geographic expansion.

El Pollo Loco has expanded into its 10th state as its development pipeline accelerates and unit economics improve.
Multiple restaurant chains including Baskin-Robbins, IHOP, and others are incorporating TikTok-driven trends into their menus, signaling that social media virality has become a tangible factor in menu

El Pollo Loco is launching loaded quesadillas and Chatacoffee on June 25, with loyalty members receiving early access—a move that signals the chain's focus on menu expansion and customer retention thr
El Pollo Loco is showing improvement across margins, marketing effectiveness, and menu performance.
Computer-vision implementations at major chains show cross-functional ROI in operations and loss prevention — real deployment lessons from scale.
El Pollo Loco has upgraded its loyalty program.
Real-world case of AI segmentation in loyalty mechanics shows mid-size chains can now personalize offer strategy without building in-house data science teams.